About
How We Started
Back when Backstreet was back...
Vision & Grit’s founder, Josh Park, started making his first websites before web design was a career. He completed university education in design and business, built solutions in nearly every deliverable of marketing and creative, and devoted 20+ years working in and leading effective teams.
It was a great fusion of book knowledge and real-world practicality.
But there was a problem.
Marketing fails from one-dimensional thinking.
In this industry, people have believed the myth that they are either a big-idea dreamer or a quick-turn workhorse.
You've probably seen the results:
The fact is, you need both vision and grit to reach your business's goals.
The solution was to break past one-dimensional thinking and limited options.
Despite good intentions and adequate budgets, even the best teams struggle to be effective consistently. When owners are forced to choose between in-house talent, creative agencies, and consultants, people and profits suffer.
Business owners can’t afford to have branding, marketing, and advertising expenses dragging down their P&L—they need that activity to be a revenue-generating investment for the good of the rest of the organization.
So we built a business on a secret formula.
The secret of the secret marketing formula is that it’s only two parts.
- Vision gives you a realistic picture of the market, clear definition of meaningful goals, and strategic thinking for a winning plan.
- Grit orchestrates the work, scrutinizes the results, and piece-by-piece makes the big ideas come to life.
How We Work For You
We expand your team.
Through regular meetings month after month, you’ll collaborate closely with your Vision & Grit strategist. The strategist ensures that your business objectives are at the forefront of all branding, marketing, and advertising activity.
Your interaction is like working alongside your Chief Marketing Officer, but you pay a part-time rate.
We’re a network of problem-solvers.
We bring in specialized, talented professionals for a wide range of creative projects. This network has been developed and refined over decades, ensuring you and your team receive the right fit for your brands, budgets, and scope of work.
This approach gets to a solution far more quickly, at less expense than a one-size-fits all approach.
We limit our number of clients.
We do our best work when we dedicate our time, energy, and talents to our clients. Common sense and studies say that people can’t invest heavily in more than 5-7 people in their lives:
Bottom line: we only allow up to 7 clients at a time because that’s what history, science, and experience says works best.
We protect your budget.
We manage budgets just as a fiduciary would—acting on our client’s behalf and guided by strict financial principles. Vision & Grit’s strategic marketing and management plans have two categories of investment:
Monthly Management Fee
Standard packages have a fixed monthly cost, and the amount depends on the timelines and activity required to reach the objectives.
Our 12-Month Mutual Commitment ensures we are dedicated to the long-term success of your branding, marketing, and growth.
Our 30-Day Crisis Guarantee gives you peace of mind knowing you can cancel your contract within the first thirty days.
Direct Costs
A separate annual budget covers services from outside vendors, such as media buys, design, videography, printing, etc.
Our Zero-Markup Policy gives you full transparency over how every dollar of your budget is spent. The work it takes to manage and oversee vendors for your direct expenses is built into the strategic marketing package, and there is never a double-charge.*
Culture
Vision
We help leaders of good businesses make the most of all they’ve been given.
Why “leaders”?
We serve hard-working people who have many others whose livelihoods depend on them.
Why “good”?
We have to respect ourselves, so we don’t work for organizations that encourage sin, mistreat people, or harm the planet.
Why “given”?
We’re all stewards of what God has blessed us with, so we uphold the trust clients show when they put their brands into our care.
Values
We make life better by making other’s lives better.
Learn and grow.
We are relentless to expand our knowledge, improve our abilities, and think beyond the normal.
Own our craft.
We take charge to be excellent at every aspect of our professions, from top to bottom, from start to finish.
Speak the truth.
We embrace reality, uphold our commitments, and are exceptionally honest about our capabilities.
Leave egos aside.
We seek the best solution for everyone involved, regardless of personal preferences.
Enjoy life.
We fill our work with humor, optimism, and genuine care for the people all around us.
Promise
We help good businesses become great.
Business leaders need to win their next best customers, hire their next favorite employees, or gain new perspectives to keep driving their companies forward. We help them achieve their goals through long-term, brand-building, results-driving, book-smart, street-wise, people-honoring marketing and design.